Cameron Sterling

www.SkiNet.com

I grew up in Connecticut and lived in every state beginning with C plus a few others. I first fell in love with visual story telling making albums of photos with captions from my summer camp experiences at Camp Keewaydin on Lake Temagami, Ontario in the 1980s and 1990s.

When I moved to Boulder, Colorado in 1998 with a history degree from Kenyon College and experience editing school publications, I landed a job editing the first website of SKI and SKIING magazines. It was a few years old with the publishing interface being built by people sitting next to me.

The job was a dream, but I began wanting to dive further into visual and written content than mountain lifestyle media allowed. What mattered to me most about job the was working with professional content makers and organizations with clear missions and audiences.

So I took a chance to dive deeper into visual media. I moved to Santa Barbara, CA in 2001 to study commercial photography with the legendary teachers at Brooks Institute. This experience guided and aligned my interests and is a cornerstone of the perspectives I bring to my client’s needs.

A few months before my graduation in 2003 Richard Avedon’s studio selected me for an internship. Near the internship’s end Avedon asked me at a staff lunch to work with him full time on his advertising, editorial, book, and fine art projects. A year later Avedon died and through a fortunate connection his colleague Hiro brought me on to his team.

In the following years my role with Hiro’s client work expanded to all areas of the creative process for advertising, editorial, and art projects. I also began to work with other iconic creative people and organizations such as Antoine Verglas, Heinz Kluetmeier, Ellen Graham, Sandbox Studio, and The Richard Avedon Foundation.

In early 2016 opportunity knocked again and I took a position to use my visual and operational expertise of content as one of the founding image curators for Adobe's launch into the premium royalty-free image market. In this role I experienced how stock content is used by brands and how photographers can both benefit and be outmatched by market forces.

When my contract at Adobe ended in 2017 and the job offer didn’t seem a fit I reflected on my experiences with content businesses, content makers, and marketing that resonated with audiences.

At this moment all of my experiences with content and clients became applicable to organizations and content makers who need help with content strategy. Photographers and small business owners initially began to ask me to help them with their marketing and branding content. Then Wonderful Machine asked me to consult their network of content makers.

To further benefit my clients I enlisted the guidance of a business consultant to learn more about marketing strategy and tactics for the businesses I serve. As I worked with my clients’ marketing, I continued to learned how to solve marketing problems and articulate marketing analysis.

These are some of the experiences that enable me to help people today with content strategy and tactics that support goals.