MARKETING PHOTOGRAPHERS

 

People who make professional images are a type of small business with unique challenges and opportunities. I have 15+ years of experience helping professional photographers reach their goals.

Are you a professional photographer looking to better position yourself uniquely in the marketplace to get better clients? Do high paying jobs seem a struggle to find or land?

Are you realizing that you need to take a more proactive approach to building a sustainable business around your creative offerings that adapts to market shifts and client trends? But you aren’t sure how to reach your goals - or if your goals are aligned with your true market potential.

If any or all of these questions sound familiar, let’s talk.

I will guide you through a process tailored to your unique interests, abilities, and market opportunities to clarify the visual and written messages that help your audience know what you do, who for, why it matters, and how to engage with you.

When your visual and written message are working with a clear and purposeful strategy your ideal audience will quickly resonate with your brand narrative, understand what you offer, why it’s of value to them, and seek to know more.


Who do you serve? Why does your business matter?

These are two of the most important messages that your business needs to convey with its content strategy to its ideal market. With this in place the following work we do together can shine.

  • Brand identity & market alignment

  • Website content strategy

  • Social media goals, strategy, and tactics

  • Brand marketing & direct marketing

  • Portfolio assessment & market alignment

  • Portfolio development

  • Promotional materials

  • SEO

  • Collaborations with website and graphic designers to elevate your content and audience experience

  • A writing development process that helps your audience understand your offering

Are You

  • Trying to position yourself as the best choice for your clients?

  • An established professional creative who is looking for new market opportunities?

  • Having trouble understanding your sunk costs or best revenue streams?

  • Unsure how to use your website as a marketing tool rather than a collection of images and information about you?

  • Struggling to create or edit the images necessary to effectively connect your message with your ideal audience?

You Need

  • To increase your demand in your market.

  • To build your brand around your ideal revenue streams.

  • A visual brand narrative that resonates with your ideal client.

  • A website that is not simply a portfolio, but a marketing tool that engages potential clients.

  • Clarity around the markets you serve, the messages you give, and the contexts you do this in.

You Struggle With

  • Your website is a retrospective exhibition rather than the marketing tool it should be so clients quickly understand they need you.

  • You are an established creative who is competing on price, frequently out-bid by lower priced options.

  • You are unsure if you are a generalist or a specialist.

  • You are not clear how to talk about your work and expertise within the context of a website and social media.

  • Your business model is not connecting with clients.

  • You have trouble understanding the market opportunities available to you and messaging what you offer in competitive markets.

How We Get There

  • A process tailored to your unique needs and the market your business serves

  • Live Zoom video meetings with screen share (I’ve worked this way since 2016)

  • A deep dive assessment and edit of your website, social sites, and marketing materials

  • Shared documents to draw out and refine your best words and SEO

  • Meeting recap notes and Zoom session recordings for your reference

  • A content strategy and marketing plan designed for your business and ideal market